PSA: Support AZA Zoos


To encourage adults, specifically parents, to support Association of Zoos and Aquariums accredited zoos in their efforts to save endangered species, I created a poster that appeals to the desire of parents to create a better future for their children. Mainly, I wanted to show that the mass extinction crisis is a serious issue, and we must take action now if we want to save future generations from a world of desolation.

In designing my poster, my target audience was parents because, while going to the zoo is a common activity they do with their children, I believe much more consideration should be given to the bigger picture, the situation these animals are in in the wild and how that will impact the world their children inherit. While this issue does deal a good amount with empathy for animals, I decided to make children a central point of my poster because that encourages parents even more so to support the cause. For this reason, I included the picture of the young girl looking at the penguins, which I thought parents would be able to see their own children in and relate to. Additionally, I used words like “our children” to convey that this must be a joint effort, and essentially every parent wants the same for their children, a good future. Ultimately, I wanted to get across that parents should seriously consider how they can contribute to the efforts being made to save endangered animals, especially if they truly want the best for their children and even their children’s children.

To further get across my message, I tried to convey the seriousness of the issue. Though there are many factors contributing to the unprecedented amount of animal species becoming endangered in today’s world, I chose to go with climate change because it is something most people are familiar with. Additionally, I decided on penguins as my example of a threatened species because they are a very popular and endearing animal, so I felt my audience would be particularly alarmed at their possible extinction. Currently the species is endangered due mainly to the effects of global warming like melting sea ice. To communicate this, I included a picture of many penguins huddled on a melting iceberg, in order to show that they are in a dire situation. At the same time, I believe the picture highlights their isolation and how, being that they are not exactly in our backyard, it is easy for us humans to overlook this issue. Furthermore, I used extreme language like “a world without penguins” to almost shock the audience with how real this mass extinction crisis is.

Through my poster I also wanted to convey the emotional connection we humans, especially children, have with animals, in order to make it more clear why it is important that we support efforts to protect them. I chose to use the picture of the girl looking at the penguins because I believe the expression on her face says a lot. Not only can you see her pure joy from observing the animals, but it also shows the innocence of the relationship between children and animals. However, like the girl in the picture, though children love these animals, there is not much they can do to in this situation nor are they probably even aware that the animals they love may not be around much longer. This picture I believe also provides a clear answer to the question asked in the poster, that we should not want our children to grow up in a world without penguins. I basically wanted to demonstrate that we have a duty to the future generations to do all we can to protect endangered species, and that the smile on the girl’s face should show us why animals are so important to our world.

With this PSA poster I hoped awaken parents, along with any adults who care about the future of our planet and humanity, to the threat of mass extinction on some of our most beloved species, and encourage them to take action. Zoos play an important role in allowing children to experience and develop a love for animals. Yet it is also important to understand that taking animals for granted and treating them simply as entertainment, with no regard to their situation in the wild, is not only doing a disservice to the animals but also to the children that will be inheriting this world. Through visiting and learning how they can contribute, I believe the audience of this poster will be able to take the first steps in creating a better future for our planet and our children.

Image sources
Child and penguins:
Penguins of iceberg:×200/ds-photo/getty/article/106/222/452628461_XS.jpg

Other Prototypes:

(Child and orangutan:, Orangutan:, Child and tigers:, Tiger:

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